- Discover answers to these critical questions through a sixty- to ninety-minute, deep-digging session. Who is your reader? How does it solve a reader’s problem or change their life? How will your book be different than others in the marketplace? Is your intent to self-publish or traditionally publish?
- Conduct market research of competitive books and titles.
- Approach your story based on the research.
- Architect a blueprint for your story. Determine your story’s scope: what goes in and what needs to be left out.
- Develop a detailed outline and table of contents.
- Record up to eight hours of interviews. Transcription is optional.
- Anticipate reader questions.
- Research to flesh out details and fill in gaps as the outline requires.
- Recommend project team members with your approval: author site web designer; book cover and interior layout designer; proofreader; publicist/marketing specialist (if requested); literary agent (if your trajectory is traditional publishing).
- Write a sample chapter to identify and achieve an appropriate author’s voice (style), tone, and pace to powerfully deliver your message with panache.
- Revise/edit at least two manuscript rounds (as per agreement). I lovingly call these “tweaks.”
- Submit subsequent chapters at intervals for author’s timely review.
- Provide a few chapters to designer to trigger ideas for several sample layouts.
- Coach first-time indie authors about choosing and obtaining an “imprint” name as well as purchasing ISBNs from Bowker. An imprint is the author’s own publishing house or press.
- Guide the author in obtaining “praise for” reviews, recommendations, and back-cover blurbs. Start this early, well before final edits.
- Conduct a collaboration “health and wellness” checkup to finely tune communications and working styles. Adjust as desired.
- Assess how effectively the message is delivered so far. What’s missing? What needs strengthening? Has focus shifted?
- Recommend author get a professional photo taken.
- Write back-cover book summary blurb, author bio for inside, and any copy for inside dust-jacket flaps, if applicable. Revise. Author signs off on each.
- Line edit completed manuscript.
- Obtain author approval (“sign off”) on all corrected and revised chapters or sections as well as all illustrations and photographs to be included. Designer may have previously requested a completed chapter to create several layout options for author’s selection.
- Create a categories and keywords list.
- Prepare manuscript for and submit to book interior layout designer.
- Work with interior layout designer to achieve all revisions and corrections.
- Work with independent proofreader for proofing the final PDF layout before going to the printer.
- Double-check proofreaders corrections and revise as applicable, working with interior layout designer.
- Review designer’s revised layout to assure all corrections were made in the final PDF.
- Coordinate with interior layout designer his or her submission of files to printer.
- Receive print proof, along with author and whomever else author designates as proofers.
- Coordinate all readers’ proofing of print proof, double-check validity or accuracy of all errors noted, consolidate changes to submit to printer for correction.
- Coordinate author and designer posting book to Amazon and setting up Amazon Author Central.
- Provide you with the final digital files for your future use.
Are you planning an audiobook? Ask me about scripting your print book for audio recording.
Copyright © 2022 Charlotte Meares